Practical playbooks, benchmarks, and honest breakdowns from the team that manages real Google Ads accounts every day. White-label PPC, lead quality, Performance Max, and budget strategy.
Guides, benchmarks, and playbooks on Google Ads strategy, tracking, and agency delivery.
If you already send profit values to Google Ads, do not deduct product costs and shipping twice. A high, accurate profit return leaves money after the matching ad spend. I would first check the reported values, bidding goals and matched
Don’t double the budget yet. First ask your agency four things: what your account counts as a conversion, what searches you are paying for, what bid strategy you are on and why, and whether qualified leads go back to Google.
A feed-only Performance Max campaign runs on your Merchant Center feed and a listing group, with no text, image or video assets added. In our ecommerce accounts it still launches the simple way: skip the assets, select the listing group,
For big ticket products, we start with Search. Performance Max earns its place after that. That is our opinion, and this post is the evidence behind it: one account, one report most advertisers never open, and a test we are
Google Ads for plumbers should be organized around service demand and measurable business outcomes. Most plumbing Google Ads accounts do not fail because they need more campaigns. They fail because they have too many campaigns learning from the wrong outcomes.
Dental Google Ads cost is not one number. It is three, and most practices only ever look at the one that matters least. There is what you pay Google for clicks. There is what you pay someone to manage the
A homeowner notices a stair-step crack in the brick. Another has water entering the basement after heavy rain. A third wants an independent structural engineer before buying a house. A fourth wants an epoxy kit and intends to repair a
A form arrives for “windows.” Is it a homeowner who wants fourteen replacement windows, a renter with one cracked pane, somebody shopping for screens—or a bot using a real person’s contact details? Google Ads can initially record every one of
“Carpenter” sounds like a specific service. On Google, it is anything but specific. One person wants a door adjusted. Another wants custom built-ins. A general contractor needs a framing subcontractor. A homeowner wants fitted wardrobes. Someone else is searching for
A fence company can receive 50 Google Ads “conversions” and still have almost nothing worth estimating. The account may count phone-number clicks, unanswered calls, forms from outside the service area, DIY searches, material-only enquiries, tiny repair jobs and people who
River Stone manages Google Ads for agencies on a white-label basis and for businesses directly. Start with a free audit of your account.
