Practical playbooks, benchmarks, and honest breakdowns from the team that manages real Google Ads accounts every day. White-label PPC, lead quality, Performance Max, and budget strategy.
Guides, benchmarks, and playbooks on Google Ads strategy, tracking, and agency delivery.
It is 97 degrees outside. Someone’s AC just stopped working. They grab their phone, type “AC repair near me,” and hit search. In the next 45 seconds they are going to call whoever shows up at the top and sounds
I want to start this with something most people writing about Google Ads will not say. Google Ads in 2026 is harder than it has ever been for small and medium businesses. Not impossible. Not dead. But harder. More expensive.
I want to start this with something honest. Most people writing about Google Ads for roofing have never actually run a roofing campaign. They have researched it. They have read about it. They have compiled information from other blogs and
Let me tell you something that most advertisers get completely wrong. They think Google Ads is simple. Highest bid wins. More budget means more results. Just throw money at it and it works. I have managed over $50 million in
River Stone manages Google Ads for agencies on a white-label basis and for businesses directly. Start with a free audit of your account.
