It is a service where your agency sells Google Ads under its own brand while a specialist partner runs the campaigns invisibly behind you. Your agency owns the client relationship, sets the pricing, and sends the reports; the partner builds and manages the accounts and never appears to your client. It lets agencies offer expert paid search without hiring an in-house team.

Across the market, agencies pay providers roughly $400 to $800 a month for a small local account and $1,200 to $2,500 for large accounts, via flat-fee, percentage-of-spend, or hybrid models. We quote per account and structure pricing so your agency keeps a healthy margin, typically 50% or more at standard retainer rates. Below $1,500 a month in client billing, the economics rarely support quality fulfilment from anyone.

Most agencies keep a 40% to 60% gross margin on white label Google Ads. You pay the wholesale fee and charge your client your own price; the gap is your margin, earned for owning the relationship and the strategy. The key is matching how you are charged to how you charge your client so the margin holds as spend grows.

Builds are delivered in 5 to 7 business days from the point we have assets and access. Rescues and rebuilds are sequenced: measurement fixes first, structure second, so the timeline depends on what the audit finds, and you get that timeline in writing before we start.

Your client, always, with access through your manager account. You can revoke us in one click and keep every campaign, every conversion record, and all history. A provider who wants to own the accounts is holding your client's data hostage.

Only if you want us to, as your team, on your calls. Never independently. If a client contacts us directly, they are redirected to you the same day.

Platforms sell packages through a store: capped campaign counts by tier, revision queues, dashboards. Efficient for simple volume. We sell a named senior specialist with a capped account load, direct communication, and depth on accounts where judgement matters.

Your template, your branding, written to be read aloud: what changed, why, what is next, in language a client understands. Ask for a redacted sample before you sign, from us or anyone.

Ask us on the call and we will give you the current number. Any provider unwilling to answer that is telling you something.

For most agencies, yes, because it is a variable per-account cost with no hiring risk, versus a $72,000-plus annual salary and months of ramp for a hire. Build in-house only when paid search is your agency's core, high-volume service. The variable cost also protects you if a client leaves.

Month to month, no lock-in. You keep the accounts, the documentation, the naming conventions, and a clean handover. We would rather you leave well than stay resentfully.

Both, and they need opposite instincts: segmentation for Shopping and PMax catalogues, consolidation and conversion-quality work for lead gen.

That is the entire model. One real account, free audit, written plan you keep regardless. Judge the work, then decide.

Do not trust any provider, foreign or domestic, on their word. Trust structure: a signed non-solicit, a named specialist, SLAs in writing, direct account access, and published proof of competence.