There are fifteen days left, and almost every article about the August 17 bidding change stops at the same place:
Most “best white label PPC” lists are useless in the same way. They rank ten providers as if they were
Two providers quote you for the same account. One says 15% of ad spend. One says $1,500 a month. One
There is a problem at the centre of choosing a white label Google Ads partner that almost no guide will
For four years, the answer to “Performance Max is spending my money on things I cannot see” has been the
There is a quiet win that most people managing Google Ads accounts have enjoyed without ever really naming it. You
There is a version of this migration where nothing much happens. You click a button, the campaign changes type, performance
Most advertisers arrive at Performance Max carrying a rule they learned somewhere else, and it is the wrong rule. The
Google publishes a number for Target CPA and almost nobody checks their account against it. The number is 30. Google’s
We nearly published a number we would have spent the next two years apologising for. The plan was simple. Pull
