Practical playbooks, benchmarks, and honest breakdowns from the team that manages real Google Ads accounts every day. White-label PPC, lead quality, Performance Max, and budget strategy.
Guides, benchmarks, and playbooks on Google Ads strategy, tracking, and agency delivery.
Every October, a version of the same message lands in our inbox from a client: “Should we set up seasonality adjustments for Black Friday?” For years the standard answer, including from Google itself, was yes. Tell Smart Bidding the spike
Quick answer “Limited by budget” does not mean your Google Ads campaigns are stopped delivering. It also does not automatically mean you should give Google more money. It means your daily budget is not high enough to cover all the
Before you turn on AI Max, fix these things first AI Max is not the first thing we would fix in most Google Ads accounts. It is one of the last things we would test after the account is clean
The account is usually not broken in the place everyone is staring at When a business owner says, “Google Ads is not working,” the first thing most people do is open the campaign screen. They look at keywords. They look
The budget usually leaks before the lead ever happens When a business owner says, “Google Ads is not working,” the first thing we want to know is not the cost per lead. We want to know what happened before the
The uncomfortable truth: most bad-lead problems are not Google Ads problems alone When we audit a lead generation Google Ads account, the first thing we try to separate is the symptom from the disease. The symptom is usually easy to
The single biggest mistake I see in lead gen Google Ads accounts is this. The agency launches the campaign, the ads start serving, the dashboard shows clicks and form fills, the client gets a report, and everyone agrees things look
Most Google Ads accounts I have seen in the interior design space are losing money in a very specific way. The clicks come in. The form fills come in. The agency reports look fine. The designer is even told things
Someone’s tooth just cracked. It is 8pm. They are in pain. They pick up their phone and search “emergency dentist Wolverhampton.” In the next 30 seconds they are going to call whoever shows up at the top and sounds credible.
Let me start with something most people writing about Google Ads will not say. Every week I talk to small business owners who tried Google Ads, spent $500 or $1,000, got almost nothing, and concluded Google Ads does not work.
River Stone manages Google Ads for agencies on a white-label basis and for businesses directly. Start with a free audit of your account.
