Google Ads Seasonality Adjustments: The Data Says You Probably Shouldn’t Use Them
Every October, a version of the same message lands in our inbox from a client: “Should we set up seasonality adjustments for Black Friday?” For years the standard answer, including from Google itself, was yes. Tell Smart Bidding the spike is coming, let it bid harder, capture the peak. Then Optmyzr published a study that […]
Google Ads Limited by Budget: When to Increase Spend and When to Fix Waste First
Quick answer “Limited by budget” does not mean your Google Ads campaigns are stopped delivering. It also does not automatically mean you should give Google more money. It means your daily budget is not high enough to cover all the traffic your campaign is eligible to enter. Google thinks there are more impressions, clicks, or […]
AI Max for Google Ads: What Businesses Should Fix Before Turning It On
Before you turn on AI Max, fix these things first AI Max is not the first thing we would fix in most Google Ads accounts. It is one of the last things we would test after the account is clean enough to handle more automation. That may sound cautious, but we have seen what happens […]
The 9 Pillars of a Profitable Google Ads Account
The account is usually not broken in the place everyone is staring at When a business owner says, “Google Ads is not working,” the first thing most people do is open the campaign screen. They look at keywords. They look at bids. They look at cost per click. They look at Performance Max. They look […]
Why Your Google Ads Budget Gets Wasted Before Good Leads Even Find You
The budget usually leaks before the lead ever happens When a business owner says, “Google Ads is not working,” the first thing we want to know is not the cost per lead. We want to know what happened before the lead. That is where the waste usually starts. It starts before the form submission. Before […]
Why Google Ads Generates Bad Leads and How to Fix It
The uncomfortable truth: most bad-lead problems are not Google Ads problems alone When we audit a lead generation Google Ads account, the first thing we try to separate is the symptom from the disease. The symptom is usually easy to hear. “Google Ads is generating bad leads.” “The sales team hates the leads.” “The CPL […]
How We Run Google Ads for Lead Generation: The Complete Playbook We Use on Every Account
The single biggest mistake I see in lead gen Google Ads accounts is this. The agency launches the campaign, the ads start serving, the dashboard shows clicks and form fills, the client gets a report, and everyone agrees things look “promising.” Three months later the leads are not closing, the sales team is annoyed, and […]
Google Ads for Interior Design Services: What Actually Works When You Are Selling $40,000 Projects to Users
Most Google Ads accounts I have seen in the interior design space are losing money in a very specific way. The clicks come in. The form fills come in. The agency reports look fine. The designer is even told things are “trending up.” But six months in, the studio is still booking the same number […]
Google Ads for Dentists: The Complete Strategy Guide
Someone’s tooth just cracked. It is 8pm. They are in pain. They pick up their phone and search “emergency dentist Wolverhampton.” In the next 30 seconds they are going to call whoever shows up at the top and sounds credible. They are not reading reviews. They are not comparing prices. They need someone right now. […]
Google Ads for Small Business: The Honest Guide That Nobody Else Will Write
Let me start with something most people writing about Google Ads will not say. Every week I talk to small business owners who tried Google Ads, spent $500 or $1,000, got almost nothing, and concluded Google Ads does not work. Almost every single time – the problem was not Google Ads. The problem was that […]