How to Check If a Client Is Ready for Google Ads Before You Take Them On
A client is ready for Google Ads when five things are true. Their numbers can pay for a lead. Their budget can buy enough leads. You can track a lead from click to sale. Someone calls leads back fast. And they accept that the first weeks are data collection. Check all five before you say […]
Conversion lag: when should you change target CPA?
Change target CPA when reliable results and your business goal support a change. Do not lower it just because recent conversions are still arriving. After a target change, usually allow one or two conversion cycles before judging it. Fix broken tracking or a hard spending problem as soon as you find it. What is conversion […]
My Google Ads Are Getting Clicks but No Leads. What Should I Check First?
I can see the clicks in my Google Ads account. I can see the spend. I may even see conversions reported in the dashboard. But the phone is not ringing, the inbox is not filling up, and the sales team is not seeing the kind of opportunities the business needs. That is the frustrating part. […]
Form fills, qualified leads or sales: which should Google Ads bid for?
Google Ads should bid for a lead stage that matters to the business and gives it data you can trust. You may choose forms, qualified leads or sales, based on what the account can measure and use well now. Keep tracking later outcomes even when you are not ready to bid for them. What should […]
Performance Max Spam Leads: Why They Happen and How to Fix Them
Performance Max sends you spam leads because it chases whatever you tell it counts as a lead, and a raw form fill counts the same whether a bot or a buyer sends it. Google says its filters cannot stop every invalid lead. The fix is to send back only qualified leads, then tighten the settings […]
High Google Ads ROAS but No Profit? Check Your Profit Values
If you already send profit values to Google Ads, do not deduct product costs and shipping twice. A high, accurate profit return leaves money after the matching ad spend. I would first check the reported values, bidding goals and matched orders, then ask whether the issue is wrong reporting or too little total profit. You […]
Your Agency Wants to Double Your Google Ads Budget: What to Ask First
Don’t double the budget yet. First ask your agency four things: what your account counts as a conversion, what searches you are paying for, what bid strategy you are on and why, and whether qualified leads go back to Google. If they can’t answer in plain words, more money will buy more of the same. […]
Feed-Only Performance Max: What Still Works And How To Check It
A feed-only Performance Max campaign runs on your Merchant Center feed and a listing group, with no text, image or video assets added. In our ecommerce accounts it still launches the simple way: skip the assets, select the listing group, and publish. What has changed is that it is no longer guaranteed to spend only […]
Google Ads For Big Ticket Products: Our Own Experiments
For big ticket products, we start with Search. Performance Max earns its place after that. That is our opinion, and this post is the evidence behind it: one account, one report most advertisers never open, and a test we are running right now to find out whether we are right. We cannot name the client, […]
Google Ads for Plumbers: How to Structure Campaigns Around Services, Leads and Revenue
Google Ads for plumbers should be organized around service demand and measurable business outcomes. Most plumbing Google Ads accounts do not fail because they need more campaigns. They fail because they have too many campaigns learning from the wrong outcomes. We saw this firsthand after taking over Google Ads for an established plumbing company serving […]