The Checklist We Run Before Any Search Campaign Goes Live
Most Google Ads campaigns launch the moment they look ready. That is exactly when expensive mistakes ship: tracking that was never verified, brand and non-brand blended together, and budget aimed at a strategy the account does not have data for.
Get the checklist
No sales call required. The Excel file lands in your inbox in under a minute.
Or book a 30-minute callIt looks ready is not the same as ready to launch
A Search campaign can look complete and still be quietly broken in ways that cost money from the first hour it serves.
The tracking looks set up, but nobody fired a test conversion. The structure looks clean, but brand terms are sitting beside non-brand. The bid strategy looks sensible, but the account does not have the conversion history to support it. The keywords look fine, but no negative lists are attached.
None of these throw an error. You only find out weeks later, from the results, that something was wrong at the start.
Not a things-to-remember list. An actual pass/fail gate.
Every applicable item has to be Pass or N/A before the campaign is allowed to go live.
P0, P1 and P2
A single P0 fail is a hard stop. You know what blocks launch and what can wait.
Built like real work
Tracking first, then structure, ad groups, keywords, negatives, creatives, bidding, settings and launch sequence.
Excel for teams
Status dropdowns, owner, due date and evidence columns make it a working document, not a PDF you forget.
Four tabs, built to run a real launch
Overview and snapshot
Capture key settings, owner and launch context before work starts.
Launch checklist
51 checks across tracking, structure, keywords, negatives, ads, bidding, budget, settings and AI Max scope.
Launch log
Record baseline settings and sign-offs so there is a clear before-state.
Post-launch cadence
What to check, what is safe to change, and what to leave alone from hour one through month one.
Yes, we're an agency. We're giving you our actual launch gate anyway.
If your launches are already this rigorous, brilliant. If not, this closes the gap.
This is the real internal checklist we use before enabling client campaigns, not a watered-down version.
We are giving it away for the same reason we publish our own account research, including the times our own numbers were wrong: informed people make better decisions.
If you would rather have a specialist handle your launches so this gate is run every time, that is what we do. But the checklist is yours to keep either way, with no call required.
Launch your next Search campaign with nothing left to chance
Get the editable 51-point launch checklist and use it before the next campaign spends its first dollar.
Get the checklist
Send me the checklistFree editable Excel checklist, no call required, yours to keep.
Questions before you download
Is this really free?
Yes, no call required. Enter your name and email and the Excel file is sent to your inbox.
What format is it?
An editable Excel .xlsx file with status dropdowns and columns for owner, due date and evidence.
Who is it for?
PPC specialists, agencies and hands-on business owners who want to be sure a campaign is truly ready before it spends.
Do I need to be an expert?
It helps, but each check has an evidence standard describing what done looks like.
Is there a Shopping or Performance Max version?
Yes, a separate Shopping and PMax launch checklist.