High Google Ads ROAS but No Profit? Check Your Profit Values
If you already send profit values to Google Ads, do not deduct product costs and shipping twice. A high, accurate profit return leaves money after the matching ad spend. I would first check the reported values, bidding goals and matched orders, then ask whether the issue is wrong reporting or too little total profit. You […]
Your Agency Wants to Double Your Google Ads Budget: What to Ask First
Don’t double the budget yet. First ask your agency four things: what your account counts as a conversion, what searches you are paying for, what bid strategy you are on and why, and whether qualified leads go back to Google. If they can’t answer in plain words, more money will buy more of the same. […]