Google Ads Cost Statistics: What Google Ads Really Costs (CPC, CPL, CPA, And Budgets)
This is a reference page of Google Ads cost statistics answering the question every advertiser asks first: what does Google Ads actually cost? It covers average cost per click, cost per lead, cost per acquisition, monthly ad budgets, and management fees, with each figure traced to a named source, its period, and its geography. Where […]
Google Shopping Statistics: 50+ Data Points On Cost, Conversion, And Retail Ad Performance
This is a reference page of Google Shopping statistics for retail and e-commerce advertisers, covering cost per click, click-through and conversion rates, retail ad-spend share, and how Shopping compares with Search and other platforms. Every figure names its source and period. Google Shopping is the product-listing ad format that shows an image, price, and store […]
PPC Statistics: 90+ Cross-Platform Data Points On Cost, Spend, And Performance
This is a cross-platform PPC statistics reference covering the whole pay-per-click landscape, Google Ads, Meta, Microsoft Advertising, Amazon Ads, and LinkedIn, with every figure traced to a named source, its time period, and its geography. Where a primary source exists, such as the IAB/PwC Internet Advertising Revenue Report for US ad spend or platform earnings […]
Google Ads Benchmarks By Industry: The Complete 23-Industry Table, With What Each Number Means And What To Do
This is the complete Google Ads benchmarks by industry table: average cost per click, click-through rate, conversion rate, and cost per lead for all 23 tracked verticals, taken directly from the WordStream by LocaliQ Search Advertising Benchmarks report. But a benchmark table on its own is close to useless, because a number tells you nothing […]
Google Ads Statistics: 100+ Verified Data Points, With Sources And Methodology
This is a reference page of Google Ads statistics built to a stricter standard than most: every figure names its original publisher, the time period it covers, the geography it applies to, and links to the source. Where a primary source exists, such as Alphabet’s own financial filings for revenue figures, we use it directly […]