White Label Google Ads Agreement: What The Contract Must Contain To Protect Your Agency
What is a white label Google Ads agreement? A white label Google Ads agreement is the contract between your agency and the specialist partner that manages Google Ads for your clients under your brand. It defines who owns the client accounts, who owns the client relationship, what the partner may and may not do, and […]
The Google Ads 7-Day Offline Conversion Limit: What Changed And What To Do
What is the Google Ads 7-day offline conversion limit? The Google Ads 7-day offline conversion limit is a documented processing rule under which offline conversions uploaded more than seven days after the conversion event are excluded from Google’s data-driven attribution model, even though standard reporting columns still record them in full. In plain terms: if […]