Performance Max Segmentation: When To Split Your Campaigns, When To Leave Them Alone, And What It Costs To Get It Wrong
Most advertisers arrive at Performance Max carrying a rule they learned somewhere else, and it is the wrong rule. The rule is consolidate. Fewer campaigns, more data in each one, let Smart Bidding learn. For Search campaigns that advice is correct and we have argued for it ourselves, with data: all 24 of our Search […]