Smart Bidding Benchmarks 2026: 7 Of Our 10 Target CPA Campaigns Never Had The Data To Run It
Google publishes a number for Target CPA and almost nobody checks their account against it. The number is 30. Google’s own Target CPA documentation recommends evaluating performance over the last 30 days including at least 30 conversions. Below that, the machine learning has too few examples to find a pattern, and you get bidding that […]
Performance Max vs Search Benchmarks 2026: 36 Lead Gen Campaigns, $163,732, and the One Account That Broke the Numbers
We nearly published a number we would have spent the next two years apologising for. The plan was simple. Pull thirteen months of campaign data across the lead generation accounts we manage, compare Performance Max against Search on cost per lead, publish the table. Almost nobody can run that comparison properly, because you need the […]
Google Ads Campaign Structure Benchmarks 2026: All 24 Of Our Search Campaigns Were Below The Learning Threshold
We expected some of our Search campaigns to be short of conversion volume. We did not expect all of them. Twenty-four Search campaigns across thirteen lead generation accounts. Not one produced 30 conversions a month. Twenty-three produced fewer than ten. Twenty produced fewer than five. Every dollar of Search spend in the export, $109,631 of […]